GLO GHANA PREMIER LEAGUE
Until 2008, the Ghanaian Premier League wasn’t known for its lucrative nature until telecom giantsGlobacom ( owned by Nigerian billionaire Mike Adenuga) came into the scene. The Nigerian-based telecom giants signed a five-year deal with the Ghana Football Association worth 23 million US dollars. The sponsorship deal covers both the Ghanaian Premier League as well as the country’s national teams. More so, in April 2009, Optimum Media Prime (OMP) secured television production and broadcast rights to the league signing a 1.7 million Cedis deal ($90,000).