2.ETISALAT EGYPTIAN PREMIER LEAGUE
Telecommunications giant Etisalat is the title sponsors in the Egyptian league. Although details of the deal are sketchy, Etisalat came into the picture in 2005 and has since remained steadfast in its commitment to the league which until then did not have a sponsor even though it had been in existence since 1948. More so, the league is transmitted via Egyptian TV which has a deal in place for that, as well as other channels in the country which have to cough out as much as 8 million Egyptian Pounds ($1.3 million) to show league games. With top clubs like Al Ahly, Zamalek, and Ismaily, the Egyptian League remains one of the foremost leagues in the continent.